Are you debating on whether or not to incorporate social media with your staffing firm? Take a couple minutes to answer these short questions and learn about the benefits of what social media can do for you!

Brand Promotion:

1. Does your staffing firm have a logo?

2. Can the general public identify your staffing firm by only its image?

A picture speaks a thousand words and social media websites offer a free vehicle for brand promotion. Increasing brand awareness is critical for any type of company, large or small. Keep in mind, brand promotion impacts the behavior and performance of its business. The company goal is to create a loyal reputation, which results in effortless product promoting.

Cost Effectiveness

1. How does your local staffing community compare to your national staffing community?

2. Would you be interested in reducing your operation costs?

Of course you are! With the effective use of social media, costs are reduced and profits are increased. Smart companies who use Twitter®, Facebook® and CareerBuilder® are able to target specific groups for their recruiting needs by eliminating any unqualified applicants. The sky is the limit for advertisingopen positions online, as well as quicker customer service through the use of mass e-communication.

Networking Opportunities: 

1. How does your local staffing community compare to your national staffing community?

2. Do you wish you could connect with more applicants?

LinkedIn®, Dice® and Monster® increase the chances of connecting what that perfect applicant! Whether it’s within a surrounding zip code or a long distance job transfer, all these social media links allow people to ‘Apply Now’, ‘Save Job’ or ‘Email a Friend’. Building new relationships and generating opportunities at the same time is the core of networking.

Now you want to know how staffing software can help your firm evolve through social media. Don’t worry; vendors are one step ahead of you. A majority of staffing software solutions offer website integration products which provides the mechanism by which you can integrate with popular social media and job board sites directly from the database. Post job orders to sites like Twitter®, CareerBuilder®, and Dice®. Retrieve resumes from sites like CareerBuilder® or LinkedIn®.

In summary, the three most valuable reasons to use social media are brand promotion, cost effectiveness and network opportunities. The question should actually be, ‘Why wouldn’t you integrate staffing software with social media?’ Think about it…

Click below for more info on how Ultra-Staff can help your Staffing Firm.

Casie Born is the Systems Engineer of Automated Business Designs, Inc., software developer of Ultra-Staff staffing software for the staffing and direct hire industry.  Ultra-Staff is a staffing software business solution with components for front office, back office and the web.  Casie’s email address is casie.born@abd.net or for more information on Ultra-Staff go to www.abd.net