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Tips for Marketing in Challenging Economic Conditions

What is the best type of marketing approach during times when the market can be challenging? Targeted marketing campaigns are best all of the time. The better you can target your campaigns, the more successful. The misconception is that during good times candidate marketing should be prevalent and job order marketing should prevail during weaker … Continued

Software Options for Start Up Companies

I am a start-up company. Is subscription based software my onlyc hoice? I can’t afford a large monthly fee. Subscription based software is certainly one of your choices. However, before you assume that this is the lowest investment decision, explore other options. The important thing is that you choose a solution that you feel comfortable … Continued

Customer Relationship Management

What is CRM (Customer Relationship Management) and what does it mean relative to software utilization? It all starts with you. CRM can mean different things to different organizations. It basically means acting on opportunities to service customers. It applies to marketing, engaging with a customer, closing sales, customer contact, and managing customer activity. To effectively … Continued

Measuring Corporate Profitability

What automated means are available to measure corporate profitability? It all starts with your system. Revenue and cost classifications need to be setup for meaningful analysis. Next, as the system is being used, activity must be classified. This coding ensures that as data moves through the system it can be captured. As an example, revenue … Continued

Transferring Applicant Information from the Web to your Software

How can applicant information from the web get into my software? It all starts with your web site. The company that does your web site should talk to the company that does your software. Your software company will let them know what format the system needs the data to be in. Once applicant self-entry is … Continued

Alternative Time Entry Options

Temp Time Entry is very time consuming for my staff. What better ways are available? There are certainly better options that can also be used as marketing tools for your company. Web time entry preferred method for both applicants and clients. Applicants can key in their time easily and quickly and clients can authorize time … Continued

Different Report Alternatives

I dislike running reports. Is there a better way to get a pulse on my business? A very popular component today is a manager board or automated whiteboard. A whiteboard is your business at a glance. By calling up this module (part of your staffing software) you can see what is happening at a glance. … Continued

Markup vs Margin

 What’s the difference between Markup and Margin, and which should I use to figure pricing for my staffing company? Mark-up and Margin are different views of the same information. Mark-up is the amount we increase pay rate by to arrive at a bill rate. It represents the amount over cost that is profit. The formula … Continued

Incorporating Software Internally

No one in the organization wants to use our software? Where have we gone wrong? There is a possibility that the staffing software conflicts with your corporate culture. A problem like this can stem from improper implementation, or the selection of staffing software that simply will not work with the way you do things. The … Continued

Software Client Meeting Preparation

I am going to a software client user meeting. Is there anything I need to prepare? This is an excellent question. To get the most out of such a meeting it is good to do a little planning before you go. 1) Make a list of questions that you would like to ask other users. … Continued