Search Results for target market

A Crazy Little Thing Called Social Media

Let’s face it: social media is here to stay. 88% of business owners said social media increased their exposure, and 72% said it increased traffic to their site. Facebook has over 500 million users, with at least 50% of daily activity. It is the perfect opportunity to increase company exposure, customer engagement, and lead generation.  Twitter … Continued

Tactical Economic Storm Survival

I had lunch with a friend of mine a couple of weeks ago.  There was a huge storm the night before with trees knocked down and a bunch of carpet carnage.  As I drove through the neighborhoods which modeled war zones, I figured that I should maybe give her a call to make sure everything … Continued

Email Campaigns: Transforming Recipients into Relationships

This is a guest post by Sara Woods @ Coupon Croc: Marketing is a numbers game; there’s no doubt about it. You can work from before the sun rises until after the moon sets on building your list, but unless you build the right kind of numbers, your sales will never reach their full potential, … Continued

The 7 Wonders of Marketing

staffdigest published a 2011 Business Planning Guide in September 2010. They publish one every year. It’s geared toward readers with more than one branch (profit center). This wonderful guide takes the reader through a detailed process in order to develop a business plan. I try to let my customers know about it when it comes … Continued

Champions Don’t Flinch

I admire the Charles Dickens quote, “It was the best of times, and it was the worst of times.” You might say it applies to everything and it applies to nothing, depending on who is reading it. That’s because some find a bit of good in everything and some have a hard time finding good … Continued

The Staffing Marketing Tool That Takes the Mystery Out of Marketing

Preventing your brand messaging from getting lost in the chatter may be one of the most difficult challenges facing members of the staffing industry today. Your clients and candidates have no shortage of staffing firms to select from, most of which claim equal expertise or offer a comparable value proposition. To be noticed, let alone … Continued

Are Your Remote Staffing Teams Out of Control?

  Managing remote teams is a new art.  Most managers were caught off guard when suddenly their office was evacuated and they were forced to manage their teams remotely.  Worse, team performance needed to be at its peak in order to deal with one of the worst times to manage and sell in staffing history.  … Continued

What Recruiters Should Be Doing Now to Prepare for the Future Hiring Surge

As I write this blog article, I am beginning my 9th week of working at home, which is very rare for our company. Usually a work at home day would be warranted by one of our infamous Chicago snow blizzards.  Other than that, we are used to going into the office and seeing each other … Continued

How Candidate Response Rates Rise with the Right Staffing Software

For some staffing firms, good candidate response rates resemble MLB batting averages. If a recruiter gets a 25% response rate from passive candidates, it’s presumed that person surpasses most of the competition. However, since 6% of recruiters consistently get response rates of 50% or better, there are clearly ways to use strategy and smarts to … Continued

Staffing Software CRM

What can CRM staffing software do for my organization? First, remember that CRM is for everyone — not just sales. CRM makes your organization more efficient overall. Make sure everyone uses your CRM software, especially accounting and customer service. Improve collections, invoicing and service. This is why a complete staffing software product is better. Manage … Continued