Search Results for email campaigns

Bulk Emails

What is the easiest way to do Bulk Emails? Can I make my firm’s emails unique so that they can be identified and set apart from junk emails that my clients receive daily? Should I even bother with this? Bulk emails are a low-cost way of marketing that should take minimal effort and can produce … Continued

The Staffing Marketing Tool That Takes the Mystery Out of Marketing

Preventing your brand messaging from getting lost in the chatter may be one of the most difficult challenges facing members of the staffing industry today. Your clients and candidates have no shortage of staffing firms to select from, most of which claim equal expertise or offer a comparable value proposition. To be noticed, let alone … Continued

Increase Your Odds of Success

I was reading an interesting article about making your own luck. I found it compelling to read because I always thought that luck was a random thing. In the article the writer agreed that some events were uncontrollable such as a tornado blowing your house down and leaving your neighbor’s house intact.  But it was … Continued

www.recovery.you

By now, I am sure you’ve seen enough articles and have heard plenty of news reports about the “recovery”. It’s been a very significant subject for the past several months. Although it has gotten a bit old, it still has a nice sound to it because it represents renewed growth and hope for the future. … Continued

Tips for Marketing in Challenging Economic Conditions

What is the best type of marketing approach during times when the market can be challenging? Targeted marketing campaigns are best all of the time. The better you can target your campaigns, the more successful. The misconception is that during good times candidate marketing should be prevalent and job order marketing should prevail during weaker … Continued

Champions Don’t Flinch

I admire the Charles Dickens quote, “It was the best of times, and it was the worst of times.” You might say it applies to everything and it applies to nothing, depending on who is reading it. That’s because some find a bit of good in everything and some have a hard time finding good … Continued

Talent Management: Managing your Greatest Assets with Staffing Software

Talent Management, a term developed in a 1997 study by McKinsey & Company, is the process of recruiting, retaining, and developing skilled employees. People are a Staffing Company’s greatest asset. Having a pool of qualified applicants ready to work is invaluable. An online recruitment management system is an integral first step in finding and assessing a large pool … Continued

Staffing CRM – Monetize Your Staffing Software Investment!

Whatever your business model, you can benefit monetarily by using CRM (Customer Relationship Management Software). This crucial tool allows you to craft a marketing plan that recognizes each customer as an individual with distinct buying habits, needs and appeal. No IT budget can afford not to include CRM. But first, let’s clear up the common … Continued

The Road to Nostalgia

“Party Rock Anthem” by the hip-hop group LMFAO® was the number one song in 2011 for 6 straight weeks.  At my age, I’m not supposed to know that but my favorite radio channel happens to be Sirius Hits 1®.  I can’t help it – I don’t really like “old things”, including songs.  But just because … Continued

Mobile Recruiting: Everything You Need to Know

Mobile is not the next future trend; it is the present. The sooner employers and recruiters realize this, the more competitive they will be in their search for top candidates.