Search Results for email marketing

The Staffing Marketing Tool That Takes the Mystery Out of Marketing

Preventing your brand messaging from getting lost in the chatter may be one of the most difficult challenges facing members of the staffing industry today. Your clients and candidates have no shortage of staffing firms to select from, most of which claim equal expertise or offer a comparable value proposition. To be noticed, let alone … Continued

Check Out How Marketing Automation Tools Can Help Your Staffing Business Grow!

Staffing professionals are always busy with placement tasks, leaving little time for marketing to expand business opportunities. This is especially true for small businesses whereas everyone usually has to “pitch-in” with other departments and tasks. Marketing automation software is an option that may be considered by staffing firms when they are looking to make a … Continued

The 7 Wonders of Marketing

staffdigest published a 2011 Business Planning Guide in September 2010. They publish one every year. It’s geared toward readers with more than one branch (profit center). This wonderful guide takes the reader through a detailed process in order to develop a business plan. I try to let my customers know about it when it comes … Continued

Inbound Marketing for Staffing Agencies: Why It Is Not a Waste of Time

The sales game has changed. The days of heavy reliance on cold calls, paid advertisements, and direct mailers are gone. Now, customers have access to an endless world of information on the Internet, making their own purchase decisions before ever stepping foot in a store. Buyers are now barricaded, equipped, and armed with the powerful … Continued

Viral Marketing & LinkedIn®

“Viral Marketing” is a term used to describe techniques that use social media in order to increase brand awareness and various other marketing goals. Typically, this type of marketing will appeal to individuals that have high social networking potential. The key to this type of marketing is that “word will spread” by individuals communicating within … Continued

Power Marketing with your ATS!

A day in the life of a recruiter can be quite hectic. There are many responsibilities that need to be addressed and staying on top of them is crucial. You want to be successful as an individual recruiter, but the success of the staffing company as a whole is important too. Don’t lose top talent … Continued

Email Campaigns: Transforming Recipients into Relationships

This is a guest post by Sara Woods @ Coupon Croc: Marketing is a numbers game; there’s no doubt about it. You can work from before the sun rises until after the moon sets on building your list, but unless you build the right kind of numbers, your sales will never reach their full potential, … Continued

Tips for Marketing in Challenging Economic Conditions

What is the best type of marketing approach during times when the market can be challenging? Targeted marketing campaigns are best all of the time. The better you can target your campaigns, the more successful. The misconception is that during good times candidate marketing should be prevalent and job order marketing should prevail during weaker … Continued

What Should Staffing Software Do for You?

Has your staffing software been a major disappointment? Is it costing you more time and money than it makes for you? Ever wonder what the problem could be? You did the research, compared products and thought you selected the best software for your needs. How did the project go south? First, do you know your … Continued

Automated Marketing Tools

I would like to do more marketing. Are there any automation tools that can help me with this? First make sure you use reporting in order to analyze your business. If you cannot produce facts about business activity, it is very difficult to determine what your marketing goals should be. Next, use automation to document … Continued